NTV Channel CEO Sharath Marar will be producing the Telugu film in the combination of Pawan Kalyan and Trivikram Srinivas
. This project is making rounds in the media circles for quite some time. Now the latest reports say that the project would kick off in November end and release as summer entertainer in May 2013. Sarath Marar earlier was the CEO of MAA TV. He started his career by establishing ABCVL (Amitabh Bachchan Corporation Ltd) office in Hyderabad. He is also the personal friend to Pawan Kalyan
which is why he is going to produce this film.