Prabhas has been on a roll, giving interviews to national media houses. The buzz is that the 'Adipurush' and 'Spirit' actor wants to be in the news at a time when chips are down due to the colossal failure of his most recent film, 'Radhe Shyam', in Hindi. Speaking to national media is helping him gain visibility.
This seems to be a conscious effort at a time when sections of media are lionizing Yash after the roaring success of 'KGF 2' in Hindi. Prabhas is a bigger brand than Yash, considering that he could pull off a hit in Hindi with a dud like 'Saaho'. But recency bias is giving a huge edge to Yash.
Prabhas is unarguably going through a rough patch. But staying in the news is all the more important in bleaker times. Bollywood stars know this PR culture well. Prabhas seems to be following in their footsteps.