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Thums Up rolls out a special edition, banks on Rowdy brand


Earlier this year, the soft drink Thums Up unleashed the 'Toofan' of all seasons by roping in Vijay Deverakonda as its brand ambassador. The onboarding of the actor was accompanied by a stylish rebranding of the product.

And now, Thums Up has rolled out a special edition. Christened after Vijay's moniker 'Rowdy', the same is meant to add dollops of adrenaline to the feel around the soft drink.

The fans of the 'Liger' actor are loving it. And the latest edition has become a piece of viral news. The snaps of fans posing with Thums Up cans are going viral all over.

Vijay's Thums Up ad is one dashing showreel. In the maiden ad released in January, the actor was dressed to kill, while his dashing looks add zing to the whole aesthetics of the ad.