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Has Nara Rohit just taken a major misstep?


That Nara Rohit had lost the game was clear from his choices in the last many years. 'Veera Bhoga Vasantha Rayalu', 'Balakrishnudu', and 'Kathalo Rajakumari' were duds. He will be making a comeback to cinema with 'Prathinidhi 2' before the elections this year. The film will be anti-YCP and pro-TDP, reports say. This is an understandable choice, given Rohit's family background.

For his 20th movie, Rohit has chosen a risky genre. No, it is not a superhero movie or something. It's a rom-com. Just a rom-com.

Debutant director Venkatesh Nimmalapudi is wielding the megaphone. The makers today described the untitled film as a "fun-filled rom-com" whose characters will be relatable.

Rom-coms have run out of fashion in the post-pandemic era. Some films like 'Ashoka Vanamlo Arjuna Kalyanam' and 'Baby' went beyond the regular tropes and that's why they worked at the box office. 'Samajavaragamana' was a family entertainer. 'Uppena' had a really interesting plot turn and some great music.

Even the likes of Akhil and Naga Chaitanya have realized that rom-coms are extremely difficult to sell to theatre-goers in the OTT era. That's why they have fallen back on genres that are amenable to be marketed as pan-India flicks at least on paper.

Rohit's latest film features two heroines: Sri Devi Vijay Kumar and Vriti Vaghani. Let's hope it's not a triangular love story. Meh!