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Varanasi: Global appearance will target Latin America

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Varanasi will make its first global appearance at CCXP (Comic Con Experience) with an exclusive panel on April 24 at the Thunder Stage. CCXP is one of the largest pop culture festivals in the world. Being featured on the Thunder Stage is a major endorsement.

How important is it? The Thunder Stage is historically reserved for massive announcements from studios like Marvel, Disney, and Warner Bros. For an Indian film to secure an exclusive panel here shows that Rajamouli’s brand now commands the same respect as top-tier Hollywood directors.

What is coming up? The makers of the Mahesh Babu-Priyanka Chopra movie will be showcasing a glimpse named 'Varanasi To The World' on the coveted stage. Rajamouli will deliver a video message. And then, "never-seen-before BTS moments" crafted especially for the event will be showcased. It will be followed by a "live Interaction with the audience".

By debuting content in Mexico, the team is specifically targeting the Latin American market. Historically, Indian films have focused on the US, UK, and UAE. Varanasi is going beyond.

Varanasi is slated to hit the cinemas on 7 April 2027.

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