Cinema stars play a huge role in modern advertising. A popular celebrity pairing can instantly boost a brand’s visibility and create massive engagement online. In the age of Instagram and viral marketing, the number of likes and views on ad campaigns has become a strong indicator of global reach and audience influence.
VIROSH Ads create resounding buzz
The popularity of Vijay Deverakonda and Rashmika Mandanna continues to grow across social media platforms. Their latest advertisement for Airbnb has now crossed 9.1 million likes on Instagram. The numbers are still increasing rapidly.
The campaign has officially become the second most-liked advertisement post globally on Instagram. These numbers speak of a wild kind of success online. 'VIROSH' became a popular reference during the couple's wedding in February.
Manyavar campaign holds the top spot
The number one position is also held by the same pair. Their wedding-themed campaign for Manyavar created history by crossing 11.5 million likes on Instagram.
The campaign also generated more than 104 million views. This is nothing short of a milestone. The achievement became even more special after surpassing the famous Louis Vuitton campaign featuring football legends Lionel Messi and Cristiano Ronaldo.
The Ranabaali pair is unstoppable
The duo will be seen as a married couple in Ranabaali, directed by Rahul Sankrityan and produced by Mythri Movie Makers. The period-based action drama narrative will head to theatres on September 11. Recently, as Vijay Deverakonda turned a year older, a special poster was released by the makers. "The Man with the sweetest smile and calmest demeanour and untamed spirit and unflinching focus. A breed of its own kind," the director wrote on X.
