Ram Charan is getting the public relations game right. While promoting Peddi, the actor is making all the right moves. He is consciously mixing cinema with political strategy.
His promotional campaign started in Mumbai with a humble gesture. He publicly thanked Bollywood titans Aamir Khan and Salman Khan for doing Dangal and Sulthan, respectively. This move helped him grab YouTube views.
Next, he strategically connected with national politics. He shared an anecdote about a personal interaction with Prime Minister Narendra Modi. The official BJP social media handle quickly amplified the story. This has ensured online engagement.
On Saturday, in Chennai, he touched upon regional sentiment in Tamil Nadu. He praised Thalapathy Vijay for leaving peak stardom to pursue public service.
Peddi will head to theatres with the night premiere shows on June 3. Its full-fledged release will happen on the next day worldwide. The Hindi version will be released by Jio Studios. The Kannada version and the overseas release is backed by Hombale Films. Produced by Vriddhi Cinemas, the film is backed by Mythri Movie Makers.
