Victory Venkatesh's Sankranthi Audio was released on 20th January night at Ramanaidu Studios. Anupama anchored this event and Aditya Music bought the audio rights for the film and the audio will be in the market from 21st. The chief guests are Sarath Kumar, K. Raghavendra Rao and D. Rama Naidu. The celebrities who attended this audio function include Venkatesh, Arti Agarwal, Aditi Agarwal, Sarada, Sneha, Sudhakar, Srikanth, Siva Balaji and Sarvanand.

The first cassette was given by D. Ramanaidu to K. Raghavendra Rao. Speaking on this occasion D. Ramanaidu said that he saw the Tamil version Anandam and it was very good with heart touching sentimental scenes. He also said that every character in this film had its own importance

Sarath Kumar said that he worked as hero in 14 films under Supergood Banner. He also said that he saw the Tamil version of Sankranthi and is confident that it would become hit in Telugu too. Paruchuri Venkateswara Rao said that this film is about a joint family and the relationships shared among four brothers. He said that URVASI Sarada is starting her 3rd innings and Muppalaneni Siva is good in directing the sentimental scenes which will give the film a boost.

S. A. Rajkumar said that Sankranthi is his 150th film in his career as a Music Director. He also said that his 100th film Nuvvu Vastavani with Supergood is a hit and this is his 24th film with Supergood. Speaking on his combination with Venkatesh, he has given music for the films Suryavamsham, Raja, Kalisundam Raa and Vasantham which became hits and he also stated that Sankranthi will also be a hit.

Muppalaneni Siva said that Ramanaidu gave him life with Tajmahal movie as a director and he got a break with the Supergood Raja. And Sankranthi has got all essences to be a hit. After the Anthapuram, Sarada is doing this film after a long gap. He also said this is the 3rd film with Srikanth and this film has lots of scope for music.

Sarada said that it was very difficult to act after a long gap and she found it difficult on the first day of the shooting and from the 2nd day she acted with an ease. She also said that she knew Muppalaneni Siva form Nyayam Kavali and Sankranthi will be a sure hit having great family values.

Venkatesh said that this film shows the importance of the joint family and relations in that which would give a chance for the audience to think about the joint family.