Bhadra audio release function was held at a set erected in Nanakramugda Studios on 2nd May.Sunil and Jhansi anchored the function. Aditya music bought the audio rights and Devi Sri Prasad scored the music. The chief guests are Allu Arjun and Prabhas. Allu Aravind, Bhogavalli Prasad, M.S.Raju etc., along with the film unit also attended the function. Prabhas released the audio and gave the first unit to Allu Arjun.

Producer Dil Raju thanked Allu Aravind for giving him the subject of Bhadra, which was planned in his production with Allu Arjun as hero. He also said that this film is a love story with action backdrop.

Prabhas said that he was at the audio release of Aarya, which was a super hit and he was very happy for again being in this audio function and also wished the unit a grand success.

Allu Arjun said that "Raju Gave me a super hit 'Aarya', Srinu is like my friend and Ravi Teja is my brother". I know the story very well and I wish the film to be big hit.

Ravi Teja said that this is his third film with Devi Sri Prasad. Devi Sri Prasad said that he was thankful for this opportunity and he also said that director's taking and Ravi Teja's acting would be highlights of this movie. Allu Aravind also wished the unit a grand success.