The 3rd Santhosham Telugu film awards, sponsored by Videocon, function was held at the Gachibowli Indoor stadium in a grand manner. Adding their shine to the occasion were the stars of the industry which included most of the new generation actors like Charmi, Allu Arjun, Raja, Bharat, Simbhu, Gowri Mumjal, Sridevi, Kamna Jetmalani, , Navaneet Kaur, Poonam Bajwa, Abhinaya Sri, Ruthika and Akash. Venkatesh, Vikram, Srikanth. Aali, Venu Madhav, S.V.Krishna Reddy and industry seniors like D.Ramanaidu, K.Viswanath and Murali Mohan also graced the occasion.

Venkatesh and Charmi won the best actor and actress respectively while Mohana Krishna Indraganti won the best director. Mahesh Babu starrer Athadu won the best film and veteran director K.Viswanath was given the life time achievement award.

Amidst the hordes of stars a very slim and pretty looking Nayantara managed to steal the lime light and was the star attraction of the evening. Glittering dance performances by Gowri Munjal, Kamna Jetmalani, Navaneet Kaur, Poonam Bajwa, Abhinaya Sri, Ruthika, Akash and Raja managed to maintain the upbeat mood of the crowds. But the true star and performer of the evening was a physically challenged dancer, Kutti (a student of choreographer Amma Rajasekhar) whose enthralling dance performance had even the film stars in awe of him. Ramana Gogula also entertained the crowds with his song from Thammudu. Conspicuous by their absence were Chiranjeevi and Nagarjuna who were the guests for the previous two Santhosham Awards. The function was telecast live by Zee Telugu.

Santhosham Magazine owner and organizer of Santhosham awards, Suresh also announced the release of Santhosham Video CDs which will contain information about the latest happening in the Telugu Film Industry.