Sumanth Arts' latest film, Aata-to win the heart, starring Siddarth and Mamata Mohan Das in the lead roles, directed by V.N. Aditya and produced by M.S.Raju, was launched today,3rd September, at the producer's office in Film Nagar. Writer Paruchuri Venkateswara Rao and financer Satya Rangayya did the honors by sounding the clapboard and switching on the camera, respectively, while B.Gopal directed the first shot.

The film's regular shooting will begin from 10th October with a month long schedule arranged in Australia. The second and third schedule will take place in Hyderabad and Aaraku (Kutralam falls), respectively, the production house informed.

"For the first time legendry actress Sarada is acting in a Sumanth Arts production" writer Paruchuri Venkateswara Rao said "this is also the first time for Chota.K. Naidu with Sumanth Arts. Aata is a feel good love story".

"This film will be a paid vacation for me" hero Siddarth said "producer M.S.Raju takes care of everything. I agreed to do NVNV only after watching M.S.Raju's previous films and I loved his work. He gets the best out of his team. I am, for the next 6 months, totally dedicated to Aata".

"The strong point of Aata is its story" writer Paruchuri Gopala Krishna said "the film's dialogue version is ready. We introduced V.N.Aditya to M.S.Raju and he proved himself worthy of his job with the film Manasantha Nuvve".

"Paruchuri brothers are my Gurus" Director V.N.Aditya said "M.S.Raju is a very passionate film maker. I am what I am today because of him." He also spoke of hero Siddarth as a very good and able actor.

"Manasantha Nuvve was my biggest commercial success" Producer M.S.Raju said "Aditya is a very good director. Likewise Siddarth is a very good actor. His climax shot in Bommarillu had me in tears. I hope that Aata will be another feather in my cap" narrating an interesting meeting with Chiranjeevi, M.S.Raju said "when I met Chiranjeevi recently he narrated to me every scene from NVNV, which he had seen the previous day, in a very detailed and scenic manner and later said how much he had enjoyed the movie. I was really amazed at his grasping power. Now I can say that the title Megastar is very apt for him. Even Shoban Babu, after watching Okkadu, spoke with me for nearly 45 minutes, to tell how good the movie was. Those are some unforgettable moments in my life".

Cast: Siddarth, Mamatha Mohan Das, Sarada.

Crew: Dailogues: Paruchuri Brothers; Music : Devi Sri Prasad; Photography: Chota K. Naidu; Lyrics: Sirivennela; Story: Harish Shankar; Art: Ashok; Editing: K.V. Krishna Reddy; Co-Producer: Sumanth Aswin; Direction: V.N. Aditya; Screenplay, Producer: M.S. Raju.