8th August 2019, Hyderabad - Zoe Concepts Pvt. Ltd. Launches BoConcept’s first retail outlet in South India. The 65 year-Old Danish furniture manufacturer and retailer is located in Hyderabad's plush locality of Banjara Hills, featuring products from world renowned designers like Oki Sato, Henerik Pedersen and Karim Rashid. The evening was hosted in collaboration with Telugu film veteran and model, Pragya Jaiswal, and welcomed the likes of Gulnar Virk, Harman Kaur, Anahita Huja, Shohrab Mirza, Neetu Arora and Puneet Arora, and many more.
The BoConcept store in Hyderabad is spread across 4000 sq. ft. and constitutes of 14 in-house studios. The store illustrates various living spaces in the house like living rooms, dining rooms, study areas, hallways and the home office.
Commenting on the launch, Mr. Navin Khanna, Director of BoConcef# India said, ‘We have noticed that Hyderabad has matured in the last couple of years as a luxury market. We have always observed that cities which have dedicated zones for luxury products often have a consistent demand for them which has propelled us to consider Hyderabad as our next city to launch a store. Since our entry in India, there is a lot of acceptance of Danish designs - the modernistic approach that we have. We see great potential in Hyderabad and feel that it is a great choice for our first store in southern India.”
The BoConcept stores are designed according to the latest global mood & style trends, the brand has zeroed in on the Metropolitan & Scandinavian styles and keeps adapting them to their collection season after season. The Metropolitan style comes from the big-city lifestyle of the upscale metropolis whereas the Scandinavian style brings BoConcept back to its Nordic roots and design heritage where natural light plays an important role in creating a specific mood. Each retail outlet across the world is carefully curated keeping in mind International standards and these two styles will be clearly reflected at the new store.
BoConcept started as a small furniture company in 1952 by Jens /Erthoj and TageMolholm, in a sleepy town in Denmark. The young cabinetmakers had a simple ambition: to introduce quality Danish furniture to a broader audience. The audience now covers six continents, with close to 300 stores in over 60 countries - and counting. Built with passion and persistence, the brand’s mission is to become the number one recommended interior retail brand globally.