Blenders Pride Hyderabad International Fashion Week (Day 1)

Biggest Names from Telugu Industry and Hollywood set the ramp on fire.

Dec 22nd, 2012 Hyderabad - After the successful first edition, the Second edition of Blenders Pride Hyderabad International Fashion Week 2012 will witness acclaimed Indian designers corning together to set new fashion trends in Hyderabad. BPHIFW endeavours to promote, support and nurture an enigmatic list of budding designers along with collections of established designers who have shown n Indian as well as international rulways and have made a mark or created a spark in the industry.

The designers for the day were Krishna Mehta and Jyotsna Tiwari from Mumbai, Ishita singh from Hyderabad.

Mr. Raja Banerji, GM-Marketing, Pernod Ricard India, the presenting sponsors of the fashion week said, "Blenders Pride has been at the vanguard of fashion with an association built over the years. The brand's participation only helps build this association further and in one of the most promising markets in south."

Mr. Gaurav Sharma, CEO Storm Fashion Company said, "Our vision to be a pan India fashion production and management company is further reaffirmed with producing BPHIFW and being our first initiative in South Indian market, we are committed to create a royal and path breaking event for Hyderabad fashionista's."

Acclaimed Designer Krishna Mehta from Mumbai opened for the second edition of Blenders Pride Hyderabad International Fashion week. Talented brother sister duo Lakshmi Manchu and Vishnu Manchu walked for the designer. Bringiag in her couture men's and women's collection back to her favorite turf KM has indulged herself in color, prints and weaves, with an added flair of textures in washed fabrics to give them a gently worn character. Palette is very refined, very sophisticated, the richest of cremes and beiges, offsetting the warm reds & oranges and the cool blues &purples. Talking about her collection, designer explained, "My men's wear is beautiful, with textures and colors, superbly tailored silhouettes, telling a story without saying a word! My women's wear, long, lean, feminine, using the purity of natural fabrics and the simplicity of silhouettes by letting them take shape on the form."The illusionary clash of restraint and release is seen in the contradictory panels of liquid materials in all its tailored finery flowing.

Hyderabad's very own designer Ishita Singh and the Owner of the Fashion Label "Anhad" was the second designer for the evening. Ishita's collection Jannat is a reflection of her design philosophy is 'Classic elegance to contemporary minimalism'. Hyderabad has been a lifelong inspiration for this designer who believes that "clothes are an extension of one's subjective perception". This collection has 'fusion' of styles, embellishments in vibrant colors depicting the rich and Nawabi style of Hyderabad. This is aimed at people who prefer believe in trying the different and mirroring one-self. Her signature style is originality, as she moves between stunningly crafted fabrics / embroideries and perfectly structured pret. She continues to use Indian textiles in a modern and innovative context. Current heartthrobs of Telugu cinema Ni1 ya Menon and Nitin Reddy walked the ram for Ishita.