Mahesh Babu as Brand Ambassador for TVS Two Wheelers

Mahesh Babu is TVS Motor Company's Two Wheelers Brand Ambassador

Hyderabad, 7 June 2013: TVS Motor Company has signed on acclaimed Indian actor, Mahesh Babu as its brand ambassador. As far as products are concerned, he will start the association with TVS Phoenix as of now, since it is the company's latest product offering and in due course, will endorse all TVS motorcycle brands.

Speaking to media, J S Srinivasan, Vice President, Sales, TVS Motor Company said, "We chose to associate with Mahesh Babu because he reflects the image of one who dares to be different and is a cut above the rest. His style, substance and flair emanate the brand attributes that gel with TVS Phoenix. As a leading actor, Mahesh Babu is a quintessential combination of style and spirit, a go-getter always aspiring to reach greater heights. These characteristics resemble those, not only of our company, but also that of every product that rolls off our assembly lines. We will engage him in all platforms including print, outdoor advertising and television."

For Mahesh Babu, the association with TVS Motor Company means being part of the rich legacy of a brand such as TVS. For me, TVS stands for cutting-edge technology, superior value and world class quality. It is a brand that has been driven by innovation and clearly stands out as one of the best in the two wheeler industry. It is a great privilege for me to be associated with TVS. I tend to endorse brands very selectively as I need to relate to the brand and believe in it from my heart, I am delighted to be associated with a brand that has the heritage of a hundred years backing it."

"We strongly believe that our association with Mahesh Babu will have a direct connect with our consumers. This in turn will translate brand awareness and greater appeal among consumers."JS Srinivasan added.

Mahesh Babu will be the company's latest brand ambassador along with Indian cricketers MS Dhoni and Viral Kohli, and Anushka Sharma.

Incidentally, TVS Motor Company was felicitated 'India's most trusted Two Wheeler Brand' by the Brand Equity Most Trotted Brand Survey 2012 while TVS Phoenix was awarded Motorcycle of the year up to 125tx by SIM Cat arid Bike Awards 2013 and also by Car India and Bike India Awards 2013.

About Mahesh Babu: Born to renowned actor Kristina, Mahesh Babu faced the camera at the age of four as a child artist in 'Needa'. After playing the rote of a young Kabaddi player in the 2003 blockbuster film Okkadu, Mahesh continued in this vein, gaining mass appeal arid appearing in many successful films such as Murari, Athadu, PoUri, Dookodu, Susinev; Man arid the recent Seethamrna Vakitlo Sirimalle Chettu; which have all been biockbizters at the boz office, In fact, many of fvlahesh Babu's films have even been remade in Hindi, like 'Wanted' starring SaIrrian Khan is a remake of 'Pokire & Boney Kapoor will be remaking 'Okkadu' in Bolkywood starring ArjunKapoor. In 2012, he has won the CNN-iBN Actor of the Year Award & was listed 831 in Forbes India top 1-00 Celebrities for the year 2012. Recently Mahesh Babu has been voted as the second rricnt desirable man in the Times Most Desirable Men 2012 online polls conducted by the Indiatimes Group which also feature stars like Salman Khan, RanbirKapoor, Shahrukh Khan etc. With more than 8 Nandi Awards, 4 Filmfare. Awards under his belt, Mahesh Babu is undoubtedly lives upto his fan name 'Superstar'