Aurum Studio Launch in Hyderabad

AURUM STUDIO launched in Hyderabad Under the flagship of RAM.

Stores Entrepreneur Swetha Rao Bandari & Designer Honey Jain Guha launch their first studio in Banjara hills today

Hyderabad, 301h October 2013: Entrepreneur Swetha Rao Bandari & renowned Fashion Designer Honey Jam Cuba today launched their designer store "AURUM STUDIO" in Banjara Hills, Road no 4 (lane opposite GVK One). Under the flagship of R.A.M. Stores the studio marks the groups foray into fashion & lifestyle segment. The store will showcase ethnic Indian Collection ranging from a variety of sarees, half-sarees, suits, lehengas, accessories and much more. Auruin with a beautiful essence and breathtaking interiors will bring forth a perfectly tailored Indian wear with extravagant use of zardorsi, aari work, gold embellishments and sequences. Inspired by the rich Indian culture & tradition, the store will highlight the rich hues of classy, elegant, timeless couture reflecting modern opulence. Keeping the Indian sensibilities in mind, they have created designs and patterns with a contemporary twist to it.

Commenting on the occasion Ms. Swetha Rao Bandari, said, "We are very happy and excited about our first store. The store introduces an impeccable collection of fine Indian wear to suit the fashion sensibilities of modern day women. Our sole aim is to create exclusive and timeless pieces for our clients which not only reflect a style statement but also promote comfortable clothing patterns. Our collection depicts elegance and class which is specially focused on festivities & celebrations. We are constantly experimenting with various colours, textures, fabrics to craft a refreshing collection for our clients. We also plan to open more stores in Hyderabad and provide affordable fashion to the people in the city.

Speaking on the launch Ms. Honey Jain Guha, said, "We are extremely thrilled to launch our very own store in Hyderabad today. Aurum lends our customers a midas touch with the uniqueness of our designs which reflect class, passion & a beautiful taste. We are showcasing Indian ethnic wear comprising of sarees, lehengas and suits which are elegantly crafted to meet the demands of our discerning customers. Our collection personifies a play of art with a soul to soothe the fashion senses. With our experience in fashion and lifestyle we are confident that we will redefine fashion palate in the city."

With sophisticated interiors in black & gold the store has a very classy look and feel to it, providing not just value for money but a collection of premium quality merchandize from the in-house designers of AURUM. Paired with well-mannered store staff and international ambience the store creates and completes a pleasant shopping experience for all the women in town. Apart from designing for the women, the studio also stocks fashion apparel for kids and young women.

About Honey Jain Guha:
Honey Jain Guha is a designer who believes in diversity in garment designing. With more than 10 years of strong experience in apparel industry she is set to take the fashion industry by storm. She specializes in Indian wear and has a good understanding of aesthetics and designs. She is the partner at A urum (The Standalone Designer studio in Banjara Hills, Hyderabad) and has been instrumental in bringing the studio live. She has been designing for several high profile people & enjoys a fantastic clientele in Hyderabad. She has done her B. Corn from Symbiosis College, Pune.

Her hard work and creativity has paved the way for her success. Her collection embodies amazing construction with a rhapsody of colours with an interesting interplay of fabrics and patterns. The designer uses rich ethnic fabrics in her collection combined with colourful embroideries, brocades and hand work.

There is a sense of originality and a lot of creativity in her distinctive style, which is portrayed in her garments. Her collections are popular as it presents Indian sensibilities with modern twists.


Swetha Rao Bandari:
Swetha Rao Bandari is an Entrepreneur who has an eye for apparel & fashion. Aurum the designer studio is her brain child and she has been actively involved from concept to implementation stage. She has worked tirelessly to launch "Au rum" which reflects traditional and Indian cultural hues with elegance.

Shewtha is extremely articulate and has a great understanding of the fashion trends combined with business acumen. She has done Computer Engineering from JNTU University and plans to make "Aurum" a national brand within the next five year.
She believes in elegant urban styling with a combination of affluence and royalty. Her focus is to introduce simple yet classic cuts at the studio with accurate styling and eye-catching details.

She has a great sense of design and detailing and each garment at the store is selected keeping the tastes and preferences of the customers. She is an extremely peoples person and enjoys fantastic relations with the customers.