The recently released micro teaser of Mahesh Babu’s ‘1’ showed him as a rock star singing ‘Who are you…who are you….’. Excited with the sensational response Mahesh Babu tweeted: “The 1st round of publicity for "1" kicks off. Thank you for the sensational response :)”. The viewers found Mahesh in a very fresh look in which they have not seen him before. Here is Rajamouli’s reaction after watching the teaser in youtube – “There’s nothing micro about this…. WOW!!”. Shooting has been completed recently with a special song shoot in Mumbai. The grand audio launch will be held in Hyderabad on 19th. The audio release function will be aired live in 200 theaters. This is the first time an audio in Mahesh Babu
-Devisri Prasad combination is coming out. Producers Ram Achanta, Gopi Achanta and Anil Sunkara are promoting this film innovatively. With Mahesh and Kriti Sanon as lead pair, Sukumar directed this 14 Reels Entertainment’s prestigious movie is set for release worldwide on January 10, 2014.