Allu Arjun combined for the second time with Puri Jagannadh for his forthcoming flick, ‘Iddarammayilatho'. In the name itself, it can be known that is a romantic entertainer. Amala Paul and Catherine Tresa are starring opposite Bunny. This film shoot is completing briskly to hit theatres early. Some sequences of it are being shot in Spain. As Spanish bull race is very famous, entire sequence in the film was shot on running of bulls while Allu Arjun participate in the fight. Music is scored by Devi Sri Prasad. Production team is headed by Bandla Ganesh.