After the blockbuster hit 'Julayi' Allu Arjun
is starring in 'Iddarammayilatho' which is directed by Puri Jagannadh. Amala Paul
and Catherine are the leading ladies. Shoot of the film was completing briskly in Spain. Makers of the film announced that the first look of 'Iddarammayilatho' will be launched on 10th of March on an auspicious day of Sivarathri. NTR's 'Baadshah' audio releases on the same day. These two films were produced by Bandla Ganesh.