Rasamayi Akkineni Lifetime Achievement Award is being given annually on the day of Dr Akkineni Nageswara Rao’s birthday since1999, to one of the most prominent film personalities from the Indian film industry for their distinguished contribution. This prestigious award comprises Swarna Kankan, a cash prize, a shawl and Akkineni Lifetime Achievement Award. Akkineni Lifetime Achievement award was instituted in 1999 with an honor to Sri Dukkupati Madhusudhan Rao and Smt Anjali Devi and went on upto 42 recipients till date. The 2013 will present the prestigious award for life time achievement to the most prominent music director M M Keeravani, Most reputed doctor in England Dr Kondru Nookaraju and Principal of Vishwabharati Institute in Gudiwada Sri Potluri Srimannarayana.
The event will be held on 21st September in Ravindra Bharati marking Akkineni 90th birthday. High Court Justice L Narasimha Reddy will be the chief guest of the function. Dr T Subbarami Reddy is the event secretary. Akkineni will honor the award winners of this year. Other prominent guests would be Padmabhushan Dr C Narayana Reddy, K Padmanabhayya, Sri Saaripalli Kondala Rao, Sri Ravi Kondabolu and Sri N Nageswara Rao.