Samantha is the new brand ambassador for the world’s most famous soap Lux. Samantha is talented beauty, who earned name and fame and also won several awards at the early stage of her film career. The actress joined LUX to be the face of their new campaign and she is just as pleased with the collaboration. The Magical Spell commercials feature her with her long-time boy friend Siddharth. Having grown up watching all her favourite actresses in Lux campaigns, Samantha readily admits that she secretly always wanted to be a lux girl.
“Super happy to announce my new brand association with LUX... Secretly always wanted to be a lux girl... Grew up watching all my fav actresses looking radiantly beautiful in their lux campaigns... A total pinch me am I dreaming moment.. Eeee. Shot with an amazing team... Commercial airing nov 1st...,” tweets Samantha. Not stopping with that she made an open statement saying that shooting the ad was extra special because it had Sidd in it. This indicates that their love affair has now become an open secret and her last tweet about Sidd also reminds us of Nithya (Samantha) in ‘Yeto Vellipoyindi Manasu’, isn’t it!
Nevertheless Sidd remained calm and appeared extra careful while tweeting back: “Shot a Tv ad with a mixed team (Swiss-Chinese-British-Indian-Thai-French-Australian) for superbrand LUX! Unforgettable! Airs Nov'13. Cheers!”