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Believe India signs a special deal with Rana Daggubati's South Bay


Prominent digital music distribution and artist services company Believe India, which continues to make inroads with the business of music distribution, has announced a recent sign up with South Bay, the YouTube channel owned by actor Rana Daggubati.

South Bay which launched last month aims at creating diverse, quirky content and dialogue between the creators and the audience. It will host a varied mix of content on its YouTube channel, from live chats, snackable short forms, news, music, animation, fiction, and non-fiction.

For its part, Believe is a world-leading digital music company, helping artists and labels to build their audiences and careers, at all stages of their development in their local market. It is a best-in-class technology organization, providing global distribution and digital marketing services to its partners. Believe has more than 1400 employees in 45 countries.

Rana Daggubati comments, “We are really excited to have Believe Distribution Services as our exclusive distribution partners at South Bay. Right from South Bay’s inception, we are looking for collaborations that will help us build edgy, quirky content and music is one of the verticals we are heavily focusing on. Right from giving a platform to independent artists to working on commercial content, we want to tap everything, and this partnership will help us reach our goals.”

Commenting on the partnership, KGV Kiran Kumar – Director – Believe Distribution Services India, says, “At Believe, it is our mission to support labels and artists in their independent music journey using our world-class setup. Our partnership with South Bay exemplifies our commitment to support upcoming music labels in creating path-breaking collaborative music and taking it to a global scale with a mix of the best technology and well-trained music experts.”