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Chiranjeevi launches the first look of the movie titled '11:11'

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Popular music director Koti's son Rajeev Saluri is roped in to play the lead in an upcoming movie under the banner of Tiger Hills Production and Swasthika Films. Being it their 'Production No. 1', the movie is to be directed by Kittu Nalluri.

Earlier today, Megastar Chiranjeevi, who was invited as the special guest at the launch event, launched the title and first look of the movie. Chiranjeevi, who is currently under Ayyappa Deeksha, had attended the event in his sacred attire- a fully black dress with sacred beads.

Megastar then wished the entire team all the success. The film is titled intriguingly as 11:11 and the first look has been released on the auspicious day of 11-11 (November 11th). Hero Rajeev Saluri's first look gives a classy look, creating much anticipation.

Currently, the shooting of this film is progressing in full swing, and the makers are to come up with more updates soon. Music scored by melody Brahma Mani Sharma will be a major asset of the film, as per the reports. While Ishwar is handling the cinematography, Pavan K Achala has penned the dialogues.

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