The digital world has a new reigning champion. The latest Manyavar campaign, starring Vijay Deverakonda and Rashmika Mandanna, has officially made social media history. Affectionately dubbed VIROSH in the context of their wedding, the pair’s onscreen chemistry has propelled the advertisement to become the most-liked brand post on Instagram globally. The Manyavar post surpassed the engagement of the iconic Louis Vuitton campaign that famously featured football legends Lionel Messi and Cristiano Ronaldo sharing a chessboard.
The fan-favorite duo has achieved these landmarks: a record-breaking 8.1 million, dethroning previous global leaders; a staggering 104 million, proving the ad's massive reach across demographics.
Their pre-wedding festivities began in the last week of February. Their wedding took place on February 26 in Udaipur. Post-wedding festivities ended with the celebration of a grand wedding on March 4 in Hyderabad.
