Shilpa Reddy Studio Autumn/Winter Collection Showcase at J Autumn Fashion Show 2014

Imagine a show on the 1st deck of Eiffel Tower with the panoramic and picturesque view of the romantic Paris as a backdrop! Gives you Goosebumps, doesn’t it?! Former Mrs. India and designer Shilpa Reddy was primed up for such a one-of-a-kind show in Paris on 31st October 2014. A crème de la crème invitee list included ambassadors and members of government, to business and fashion leaders along with national and international press were spellbound by this intriguing and dynamic presentation. Designer Shilpa Reddy was the only Indian designer to be associated with such an extraordinary iconic event.

Shilpa Reddy Studio showcased her Autumn/Winter Collection 2014 at this historic J-Autumn Fashion Show by Jessica Minh Anh. Visually pushing the envelope, Jessica Minh Anh had designed a two-tiered outdoor catwalk, which was spread over 150 meters across the first floor of the symbolic tower. Her master plan also included a special VIP seating area heated up, and a breakfast area filled with Italy’s finest Pozzetto’s bakeries and beverages. This iconic show came as a continuation of 6 history making fabulous catwalk shows at famous architectural wonders including London’s Tower Bridge, Grand Canyon Skywalk, and more.

Ms. Shilpa was seen merging the East and West on a global platform as her designs presented a bold statement with clean structure, premium fabrics, and impeccable finishes. Given the international visibility and the magnitude of the platform, Shilpa Reddy chose the MALKHA fabric as the base for her designs. She endorsed Malkha as a fashion fabric for sustainable fashion as it combines thousands of years of Indian experience of making cotton with modern engineering skills. Malkha is made exclusively from Telangana and Andhra region (in India) and is engineered using plant-based dyes to produce beautiful fabrics with no environmental pollution. This in itself is a giant leap towards responsible and sustainable fashion. Shilpa Reddy Studio, for the first time, has ventured into designing gorgeous foot wear with Malkha combining age old traditional and beautiful embroideries in collaboration with brand SEPTEMBER from Hyderabad.

An excited Shilpa quotes,” I am thankful to all the support I got from back home and for the support of team Shilpa Reddy Studio. It was overwhelming to see my collection at the Eiffel tower. A very few designers get an opportunity like this. I am grateful to everything that made this possible.”

This much anticipated show saw designers and fashion houses from 10 countries come together to be part of this phenomenon.

Shilpa Reddy’s collection was very well received in Paris as it had so much of heritage and culture to offer, be it the fabric, Malkha, the intricate embroidery or the silhouettes. In one word we can call it a Power Pact collection, highly appreciated by the Parisians.

About Designer & Brand – Shilpa ReddyStudio
In a world where cultures are melting, yet individualism is becoming more important, Shilpa Reddy find her métier in understated glamour. Her muse, the modern empowered Indian women, is a blend of homegrown cultural roots as she is of global exposure. Shilpa Reddy’s label hence marries cultural foundation with modern interpretation.

Applying innovative techniques to cultural forms, reinventing cultural embellishment and embroideries, the label brings a new dimension to Indian bridal and trousseau wear. Sophisticated cuts, clean structure, premium fabrics, impeccable fit and finish are cornerstones of Shilpa Reddy’s designs.

Shilpa is a fashion graduate from Academy of design, Toronto. After which she competed in the Gladrags Mrs. India contest in 2004 and won the coveted title. She has also been part of the prestigious Kingfisher Calendar. Apart from being a fashion designer, model and beauty queen she also wrote health and fitness columns for leading journals and magazines ..