Eega fever grips Hyderabad, booking starts with a bang ADVERTISEMENT Rajamouli has changed the definition of typical Telugu cinema. Yes! The filmmaker has proved that no big stars are required to pull the crowd to theaters. The booking-offices witness that ‘Eega’ which is all set to release on July 6th has already started to create ripples at the box-office. The tickets for all shows at Prasad Multiplex were sold out like hot cakes within an hour of opening the booking offices. ‘Eega’ is all set to draw huge crowds at all theaters and multiplexes as the advance booking is going on full swing in Hyderabad. Well, is it a passion or shall we call it a fever?