The veil of suspense surrounding Vijay Deverakonda's tryst with the word 'Toofan' has been removed. Yesterday, we saw him add 'Toofan' to his name across social media profiles. It pertains to Thums Up, whose brand ambassador the versatile star actor is.
Deverakonda has fronted an adventuresome role in the latest Thums Up ad. The soft drink is not the same anymore. It's Toofan itself, complete with the vibes of an action-thriller.
If the Thums Up poster released yesterday was like a teaser, the full ad unveiled today is like a film itself. The stunts are breathtaking, with the 'Liger' star indulging in daredevil stunts and mouthing 'Soft drink kaadu, idi Toofan' with panache towards the end.
The action shots show the protagonist as a risk-taker who is both hot-headed and sprightly. The ad is in keeping with the tradition that Thums Up has followed for decades. It helps that Deverakonda has been dressed to kill, while his dashing looks add zing to the whole aesthetics of the ad.
The rebranding of the soft drink as 'Toofan' is novel. One feels Thums Up and Vijay Deverakonda are made for each other. No wonder the 'Arjun Reddy' stunner has been chosen by the brand as its trendy ambassador.